Twenty percent of proceeds from the Pride Capsule will be donated to Lady Gaga’s Born This Way Foundation, which supports mental health and greater tolerance among youth. Baja East: The boho chic fashion brand launched four limited-edition-and very chic-tie-dye styles for its 2020 Pride Capsule. The company is donating 20% of proceeds to GLAAD to aid its efforts to advocate for better representation of the LGBTQ community in the media. Torrid: This women’s clothing brand, which specializes in inclusive-size clothes and accessories, recently launched its 2020 #CelebrateLove collection.
